Wednesday 8 May 2013

How did you attract/address your audience?



Language
I feel that the language I used in my magazine is friendly and appropriate for the age range of my target audience. For example, I didn't use any crude language as not only may people be offended by it but it wouldn't be appropriate for the younger end of my target audience.
As my target audience is 16-25 the language I used was more mature instead of cringe-worthy which is seemingly stereotypical of young adult magazines.


Direct Mode of Address
One way to make my magazine attract my audience is by using direct mode of address. I chose not to use it on my Front Cover but did include it in my Contents Page and DPS. In the photograph I used on my DPS my model is looking straight at the camera. Therefore it is almost as if she is looking at the audience when they are reading the article, making them feel like a part of it.
I used personal pronouns on my Contents Page as a way of enticing the reader as it makes them feel like a part of the magazine. I interpreted them into questions such as 'After reading the lineups, which would you choose?' which again helps to make the reader feel involved with the magazine.

Photographs
When taking my photographs it was important that I chose a model who would appeal to my target audience. Therefore I decided to chose a main model who was within my chosen age range, 16-25.
The model herself is 17 so she is at the younger end but I chose to dress and style her so that she would appeal older. By doing this I have placed her around the middle of the age range ensuring that she will appeal to both the older and younger ends of it. Younger readers may look up to her as an older role model and someone they aspire to whereas older readers may aspire to have her success. 

My duo models are also 17 so I would hope that if I had chosen to base my DPS on them it would have had the same effect.
The photograph of Don Broco would work differently as Bobby is older than my age range and so he would be purely be looked up to as an experienced role model.

Colour Scheme
I followed a 3-Colour Colour Scheme for my magazine, using black, white and red. I chose these colours as I know that they work well together and are appealing to the eye. I chose a vibrant red for the Front Cover as that will be the first part of my magazine a reader would look out and so I need to ensure that it would stand out compared to other magazines. The red also clashed with the colour red of my models trousers which helps to make the magazine attract attention. I used a more pinky-red for my contents page and DPS as I wanted it to blend more with the colour of my models trousers so that the clash wasn't carried the whole way through, preventing my magazine from becoming too tacky.

Media Codes and Conventions
I wanted my magazine to be different and I didn't include many media conventions. 
Although I personally find most media conventions used in magazines tacky it was important that I put my own opinions aside and focussed on what would appeal to my target audience as they would be the one buying my magazine. 
When doing my research I found that the most popular convention used was bursts, to show the reader what else was in the magazine. I decided to put two on my Front Cover as if the reader knows what else they can expect from the magazine they will be more willing to buy it. Therefore I decided to use these in my own magazine.
Media conventions that I decided against using include sell lines, a menu bar and a tagline. This is not purely because I like them, it's because I don't feel that they'd fit in with my style of magazine.

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