Circulation

According to the pressgazette website supermarket magazines are dominating the top 10. This could be down to the fact that they are free and easily accessible. They are also filled with information on things for the family and low-budget meals and days out which will appeal to people during a recession and is something which people are beginning to take more of an interest in. 

"ASDA" magazine is the highest selling magazine with a circulation of 1,963,201. 

















The lowest selling magazine is "Homes & Interiors Scotland", with a circulation of only 10,345. This could be because it is aimed at a more niche target audience as it only applies to those who live in Scotland.

Sparkle World magazine has a circulation of 78,816. It is aimed at the younger generation, around 7-11 year old girls. It is released fortnightly and is filled with stories, activities and games, the majority of which are related to fairies, ponies and animals. It also comes with a variety of different freebies and includes several competitions. The magazine's circulation has increased by 20.7%, this may be due to its vast appeal to younger girls, which is becoming a larger target audience.